SEO stands for search engine optimization. That means making changes and settings that will improve your chances of being high on the list of websites that Google shows to surfers searching for your topic. That is to say, the free “organic” listing, not the paid ads you see on the right hand side. It’s usually very long and goes on for dozens, maybe hundreds of pages, on that particular search term.
Paid Google advertisings (AdWords) will allow your ad to be shown when somebody types in a particular search term. You choose these search terms or “keywords” and you have to bid on them. The more you bid, the nearer the top of the display list you come.
As competition has increased over the years, you may find yourself having to pay $5, $10 or even as high as $50 a click, for the very popular search terms, if you want to come out top of the front page.
Not everyone wants to approach making money online with this pay-per-click (PPC) method. It need can be quite demanding in time and money. PPC managers spend dozens of hours a week, tracking their clicks and costs. Bidding can mean you are risking $1,000s.
The alternative, which is free, is simply to make yourself more visible in the organic listings by making certain changes in the settings and wording of your website. We call this call search engine optimization. Read more »
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