You know what’s great about Internet marketing and why it all works? It’s because there are LOTS of other people out there who want to make money online too. They’ll help you, if you help them! So you can sell their products to your list and they can sell your products to their list. It’s usual, with digital products, to split the proceeds 50/50.
It’s called a “joint venture” relationship. Effectively it doubles your marketing exposure at a stroke (assuming their list is about the same size as yours). Brilliant!
But why stop at just one JV partner? If one partner is good, ten would be great. In fact we recommend you try to find about 30 partners for a product launch. That will give your product a real impact. A jv venture is probably the best way to make money online.
All benefits aside, Joint Venturing requires some planning. Here are some important DOs and DON’Ts:
DO. Select your partners with care. Make sure they are people you know perform well (you’ve been watching them online), or they work with someone you already know and trust or (best of all maybe), someone you met in person, perhaps at a seminar.
DO. Research your potential JV partners. Sign up for their publications, visit their websites, read everything about them and their history. Try to understand their values and motivation as best you can from what they make public.
DO. Figure out what you can do for him or her, not the other way round. Start asking, what value could I provide this partner? What do I have that they don’t? What could they be doing that they aren’t? What challenge or goals are they pursuing and how can I help them get there?
DO. Remember that JVs are a personal one-to-one thing, not based on mass mailings. You get to know each other, learn to like and trust each other. Truly great joint ventures with the potential to make you rich will take root only with a customized, personal approach.
DON’T. Be afraid to approach strangers. One of the great things about making money online is that even successful people will be open to an approach from you. Why is this? Probably because most online business owners realize, ‘you never know where then next great idea or opportunity is going to come along.’
DON’T. Approach a potential partner without a clear project in mind, preferably ready to run with a launch date in view. In other words, do NOT approach a joint venture partner with the following: ‘So, what do you think? Wanna do something together?’
If all you have is a vague ‘Hey, let’s do something and make money online together,’ you won’t have answered their first obvious question: ‘Why should I work with a stranger, when I can sit around and brainstorm with friends.’
It’s like fishing; you get the lure right and the fish will surely bite.
In this case you don’t eat the “fish”, they become firm friends and make you a lot of money.
Good hunting!
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